Eco buzzwords are routinely used to promote merchandise whose inexperienced credentials don't stack up – however not for for much longer within the EU.
This week, the bloc authorised a regulation to deal with greenwashing, which can come into impact in two years. The directive prohibits producers from utilizing eco-buzzwords, until the product is definitely greener than typical ones.
Analysis means that 76% of merchandise within the EU carry a inexperienced declare, however greater than half of those claims are obscure, deceptive or unfounded.
“This regulation clears the smoke from deceptive inexperienced advertising and marketing, placing a leash on obscure claims and growing the credibility of sustainability labels,” stated Miriam Thiemann, campaigner on the European Setting Company.
The regulation will even be certain that individuals have higher entry to details about the sturdiness and restore of merchandise earlier than shopping for. “We nonetheless want stronger guidelines to make sturdy and repairable merchandise the norm,” added Thiemann.
Picture: European Parliament