Walkers Snacks Senior Advertising and marketing Director at PepsiCo Wayne Newton commented on the brand new additions to the Walkers Sensations crisps vary saying: “With 89% of the over 55 demographic nonetheless preferring the basic crunchy flavours, the NPD can be ready to recruit a wider viewers. We all know that buyers proceed to search for premium merchandise to deal with themselves, regardless of the present financial challenges. With the launch of those new merchandise, we needed to take advantage of these basic favourite flavors of cheese and salt and add a little bit of a contemporary twist via the addition of chili chutney and black pepper to supply one thing just a little totally different.”
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Snack Chips Premium Night time-In: Walkers Sensations crisps
The vary of Walkers Sensations crisps has been prolonged by the model to help shoppers' continued curiosity in making their late evening snacking events just a little tastier. The crisps now are available Crushed Sea Salt & Black Peppercorn and Mature Cheddar & Chilli Chutney flavours, offering a brand new tackle basic formulations. The snacks are each branded with vibrant photographs of the flavour substances on the entrance of the pack, which stand out prominently from the packaging because of their black background which communicates their elevated nature.