A pioneering content material partnership between Constructive Information and out of doors promoting firm Clear Channel UK will see uplifting headlines displayed on 1000’s of screens in public areas.
From medical breakthroughs to renewable power improvements and wildlife conservation success tales, uplifting information headlines will attain hundreds of thousands of viewers members via a brand new content material partnership designed to encourage communities all through Britain.
Right here at Constructive Information, the pioneer of media reporting on what's taking place world wide, we've partnered with one of many nation's main out-of-home media and infrastructure corporations, Clear Channel UK, to function tales of progress on the screens. in excessive streets and buying facilities throughout the UK.
Every week, a curated number of socially related excellent news, supplied by Constructive Information, will likely be displayed on over 3,500 Clear Channel digital promoting screens.
The posters will spotlight a spread of latest constructive tales within the UK that folks may not have seen in conventional media or social media, connecting the dots between how individuals, communities and organizations are altering the world for one of the best.
Sean Wooden, CEO of Constructive Information, stated: “With research revealing that a big proportion of the British public now keep away from the information as a result of it brings them down, we’re providing an empowering various. This thrilling partnership will give prominence to our optimistic headlines at scale, serving to individuals uncover that it's not all doom and gloom and that an unbelievable quantity of optimistic change is occurring too. Along with Clear Channel, we're breaking the stigma of unhealthy information.”
This thrilling partnership will assist individuals uncover that an unbelievable quantity of optimistic change is occurring
“In a world full of clickbait headlines and unfavorable narratives, we need to convey various and credible information content material to native communities and add extra positivity to individuals's on a regular basis lives,” added Ben Hope, chief advertising officer of Clear Channel UK.
“Out of House, as a extremely dependable media channel, is completely positioned to amplify the rigorous journalistic work of the Constructive Information group that shares our imaginative and prescient of constructing a optimistic social distinction. This collaboration is a chance to place a smile in your face, and that there isn’t any love for that?
Constructing on constant development over the previous few years in Constructive Information' readership, the partnership will convey its uplifting journalism to new audiences, responding to what the Constructive Information group sees as a rising want and urge for food for and information that focuses on optimistic responses to issues, relatively. than simply the issues themselves.
Analysis revealed in 2022 by the Reuters Institute revealed that 46% of individuals within the UK now keep away from the information, with nearly all of avoiders saying the information drives them. In 2023, the identical annual examine discovered that 55% of people that keep away from information on the planet are curious about optimistic tales.
The partnership is the primary time Clear Channel has partnered with a content material writer within the UK as a part of ongoing efforts to enhance public areas and provides again to the communities by which it operates. The partnership cements the corporate's dedication to being a “platform for good”, which has already donated £20 million of media area to 50 charities by 2023 and funded varied social and environmental influence initiatives.
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