The PGA TOUR's Genesis Invitational returns to Los Angeles from February 15-18, and it has all of the makings of a monumental occasion.

Starting in 2009, the event started awarding a seat to a minority participant in honor of Charlie Sifford, a black skilled golfer who broke the PGA TOUR's coloration barrier. Tiger Woods, a pioneer in his personal proper, turned the official host of the event in 2017, partnering with Genesis Motor America to assist his basis's instructional applications within the space.

However exterior of aggressive golf, the expansion of the sport within the metropolis on the neighborhood stage has had an impact on the event. Up-and-coming attire manufacturers like Metalwood Studio have opened brick-and-mortar shops within the metropolis lately, a lot of that are internet hosting occasions throughout the week of the Genesis Invitational to rejoice the event. And because the solely golf event held yearly in a significant metropolis, offsite activations are rising in popularity yearly.

With Tiger making his first official look of 2024 and the event benefiting from its West Coast time zone, TV scores are set to succeed in unprecedented ranges. However those that see the motion in particular person will get a extra vivid and unforgettable expertise. Hospitality is certainly one of Genesis' strongest values, and the event affords a wide range of inclusive and unique viewing seats, plus free or discounted tickets for youth, college students, educators, energetic navy and first responders. In fact, the Genesis line of luxurious autos will probably be on show all through the course, as will the model's flagship GV80 SUV.

Keep tuned for our information on methods to benefit from your go to to LA and our abstract of the Genesis Invitational. Within the meantime, head over to to view their full automobile providing.

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