Deep within the bowels of SoFi Stadium, an unlikely luxurious occasion occurred on the night of March 13: The Golden Vines Wine Expertise, a collaboration between Robb Report and the Los Angeles Chargers to host a wine dinner within the locker room of the NFL group. .
The occasion, open to members of the group's Lux program for suite homeowners in addition to Robb Report's RR1 member group, was the primary of its form for the Chargers at SoFi, which has been the group's dwelling discipline from September 2020. (Robb The report is owned by Selection the dad or mum firm PMC.)
Principally, the occasion was designed to cater to wine lovers, together with various business insiders and well-heeled soccer followers who recognize effective delicacies and libations. Pre-dinner festivities embody a tour of SoFi, together with a stroll to the soccer discipline.
“We check with the SoFi because the eighth surprise of the world, and I feel when you actually discover it at this time, you'll see what we imply,” Fred Maas, LA Chargers chief of employees and advisor, instructed the group gathered throughout a champagne toast within the proprietor's suite earlier than everybody headed all the way down to the dressing room for dinner.
Mike Nowak/Los Angeles Chargers
Downstairs, a number of lockers had been opened to seem as they had been on recreation day. As is customary for Charger Lux occasions, the group invited a former participant – on this case, Marcellus Wiley and his spouse, Annemarie Wiley, who’s on “The Actual Housewives of Beverly Hills” – to the festivities, which embody shows on wine. pairings for every course.
“What we're attempting to do is use issues that folks can't usually do on their very own,” Cristina Cheever, senior VP of RR1 and reside media for the Robb Report. Robb Report hosts about 30 unique experiences a 12 months, together with an upcoming Culinary Masters occasion in Newport Seashore in Could, and has expanded the variety of members in its RR1 member group to greater than 1,800.
The day earlier than the Chargers occasion, Robb Report and the Brooklyn Nets hosted a wine expertise on the Barclay Middle in New York. This Golden Vines day expertise occurred within the Crown Middle facility moderately than within the gamers' locker room.
The SoFi stadium occasion took practically six weeks to plan. “It's the primary in a locker room,” mentioned Cheever, who famous that the situation was a shock to individuals till they gathered on the venue. “There's a primary time for every part.”
