Apple's smartphone shipments fell by about 10 p.c within the first quarter of 2024, harm by intensifying competitors from Android smartphone makers aiming for the highest spot, analysis agency knowledge IDC confirmed on Sunday.
International smartphone shipments elevated by 7.8 p.c to 289.4 million items throughout January-March, with Samsung, at a market share of 20.8 p.c, taking first place from Apple telephones.
The iPhone maker's sharp decline in gross sales comes after its sturdy efficiency within the December quarter when it overtook Samsung because the world's No.1 telephone maker. It returned to second place, with a market share of 17.3 p.c, as Chinese language manufacturers equivalent to Huawei acquire market share.
Xiaomi, one of many main smartphone producers in China, occupied the third place with a market share of 14.1 p.c in the course of the first quarter.
South Korea's Samsung, which launched its newest line of flagship smartphones – the Galaxy S24 sequence – at the start of the yr, shipped greater than 60 million telephones in the course of the interval.
International gross sales of Galaxy S24 smartphones jumped 8 p.c in comparison with final yr's Galaxy S23 sequence throughout its first three weeks of availability, knowledge supplier Counterpoint stated earlier.
Within the first quarter, Apple shipped 50.1 million iPhones, up from 55.4 million items shipped in the identical interval final yr, in keeping with IDC.
Apple's smartphone shipments in China decreased by 2.1 p.c within the final quarter of 2023 from a yr earlier.
The drop highlights the challenges going through the US agency in its third-largest market, as some Chinese language firms and authorities businesses prohibit worker use of Apple units, a transfer that displays the US authorities's restrictions on Chinese language apps for safety causes.
The Cupertino, California-based firm in June will maintain its Worldwide Builders Convention (WWDC), the place it is going to spotlight software program updates that energy iPhones, iPads and different Apple units.
Buyers are paying shut consideration to updates on the event of synthetic intelligence at Apple, which has to date stated little about incorporating AI expertise into its units. The corporate earlier this yr misplaced the crown as essentially the most beneficial firm on the earth to Microsoft.
© Thomson Reuters 2024
