Reported from ice cream parlors and frozen meals aisles in Boulder, Colo.

Banana pudding, chocolate fudge brownie, salted caramel, Cherry Garcia, Dr Pepper Float and dozens of different flavors pack the ice cream freezer at an area Safeway. On a latest Sunday afternoon, Robin Sawyer whipped up her favourite darkish raspberry chocolate bar.

Her husband, Mark, 68, has lengthy been a fan of chocolate, however he doesn't see her round anymore.

“There it’s!” Ms. Sawyer, 66, advised him, kneeling in entrance of the Haagen-Dazs part. “Within the small container.” Then he corrected himself: “Oh, it’s.” chocolate chocolate chip.”

Vanilla Chocolate chip ice cream, as soon as a staple of the ice cream world and probably the greatest sellers of all time, has fallen out of favor. The flavour can nonetheless be discovered (a more in-depth inspection of the Safeway aisle on this school mountain city revealed pints of Baskin Robbins chocolate chip), however it's been misplaced to flavors with extra stuff, like cookies and the cream and the chocolate paste.

These two flavors are among the many prime 5 greatest sellers within the nation, in line with the Worldwide Dairy Meals Affiliation, whereas chocolate chip not makes the highest 10. It’s now offered solely in choose markets or at sure occasions of the 12 months, in line with the primary producers. .

“Chocolate chip was a taste we have been consistently producing,” mentioned Christine Crowley, communications specialist for Babcock Dairy Plant, which has 75 years of ice cream beneath its belt in Madison, Wis. for a decade, he mentioned, “Now it's seasonal.”

Which means, made only for summer season. Even then, chocolate chip shouldn’t be such a scorching vendor. Final summer season, Babcock took 4 and a half months to promote by way of the 110 gallons of chocolate he made, in comparison with three months for a similar quantity of chocolate chip cookie dough. “It's a bit unfair,” Ms Crowley mentioned of the comparability. “We’ve a chocolate cookie dough all 12 months spherical,” giving it such a bonus that it “surpasses vanilla” in recognition.

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