Apple Vision Pro preorders begin: Here's what to expect

Preorders for AppleThe $3,499 Imaginative and prescient Professional headset debuted Thursday morning forward of its February 2nd US launch.

The Imaginative and prescient Professional is Apple's first new product class because it launched the Apple Watch in 2015. Wall Avenue didn’t count on Apple to promote as a lot as its different merchandise, such because the iPhone, Apple Watch and Mac – not less than not earlier than.

“We imagine the success with Imaginative and prescient Professional is much less about 2024 and extra about its long-term potential,” Morgan Stanley analyst Erik Woodring mentioned in a word to buyers in December.

David Vogt of UBS estimates that Apple might generate about $1.4 billion in income from the Imaginative and prescient Professional in 2024, assuming that Apple ships about 400,000 handsets. As compared, Apple generated $43.81 billion in iPhone income throughout its fiscal fourth quarter.

The entry-level Imaginative and prescient Professional comes with 256GB of storage and the identical M2 chip that Apple contains in a few of its Macs. The corporate additionally sells a 512GB Imaginative and prescient Professional for $3,699 and a 1TB mannequin for $3,899.

It gives a “spatial computing” expertise. The headset can function a digital actuality show that enables customers to observe films, for instance. Or a consumer can pin a number of totally different apps and screens of their view whereas nonetheless seeing the world round them.

Apple's preorder web site asks clients to make use of an iPhone or iPad with Face ID to seek out the appropriate dimension.

The corporate additionally gives a 12-month financing plan. The $3,499 mannequin prices $291.58 monthly with this selection. Prescription lens inserts might be bought for $149.

Apple introduced the Imaginative and prescient Professional at its Worldwide Builders Convention in 2023.

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