Vans has unveiled its inaugural merchandise and accompanying marketing campaign for its newest flagship line, OTW by Vans. Initially launched as a brand new class in June 2023, Vans has labored diligently to convey OTW (Off the Wall) to fruition.

For its inaugural season marketing campaign, OTW by Vans has introduced collectively a various vary of ambassadors, together with mannequin, skateboarder and New York artist Efron Danzig, singer/songwriter, rapper and document producer Eyedress, Scottish singer/songwriter and TikTok sensation Nati . , British music producer and DJ Vegyn, and esteemed Vans skateboard crew member Rowan Zorilla. This marketing campaign celebrates the wealthy tapestry of people that embody the spirit of the model throughout varied inventive disciplines.

“OTW by Vans is a frontier for progress, experiences and collaboration. The skateboarding mentality is core to Vans, and OTW enriches that spirit with a definite perspective to propel the tradition ahead,” stated Ian Ginoza, VP of Inventive Course for OTW by Vans.

Picture credit score: Vans

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