Smartphone shipments in India grew by a big 25 % year-on-year (YoY) for the interval from October to December (This autumn) in 2023, in keeping with a brand new report from market analysis agency Counterpoint. Xiaomi climbed to the primary place within the quarter with 18 % of the market share, a primary since Q3 2022. The process was achieved on the again of the corporate's foray into the inexpensive 5G section with the so Redmi 13C. Vivo retained its second place, adopted by Samsung which dropped to 3rd after main the marketplace for 4 consecutive quarters. Chinese language smartphone manufacturers Realme and Oppo took fourth and fifth place, respectively.
In its report, Counterpoint highlighted the 61 % contribution of 5G smartphones as one of many major elements of progress within the quarter. Specifically, the 5G telephones within the worth vary of Rs. 10,000 – Rs. 15,000 worth bracket contributed 24 % of the entire smartphone shipments. The premium smartphone section additionally witnessed a progress of 51 %. Apple led the section with a market share of 17 %, because of the launch of the iPhone 15 sequence.
Coming to model comparisons within the first 5 positions, Xiaomi emerged because the market chief taking 18 % of the market share. Vivo was within the second place for a fourth quarter in a outstanding row, capturing 17 % of the smartphone market. In third place, Samsung managed to take solely 16.8 % of the share, after a powerful Q3 displaying the place it dominated the market. Realme introduced within the fourth place, taking 11 % of the market share. The report additionally highlighted that the corporate was the quickest rising model with a progress of 69 % yearly. With 10 % of the market, Oppo retained fifth place.
Nevertheless, regardless of quarter, the broader panorama for smartphone shipments in India in 2023 remained flat at 152 million items, a separate Counterpoint report highlighted. The market analysis agency famous the challenges rising from the macroeconomic turmoil leading to low demand and stock progress within the first half of 2023 as the explanation for the shortage of progress. “The market began to get better within the second half of the 12 months supported by 5G upgrades and better-than-expected festive gross sales,” the report added.
Samsung held the highest place in 2023 after taking 18 % of the market as a consequence of a powerful displaying within the first three quarters. That is the primary time that the South Korean expertise conglomerate has led a calendar 12 months since 2017. Specifically, the corporate launched the Samsung Galaxy S23 sequence with the Galaxy Z Fold 5 and the Galaxy Z Flip 5 in 2023. Exhibiting a steady efficiency , Vivo has maintained. the second place with a share of 17 %. Chinese language smartphone manufacturers Xiaomi, Realme and Oppo occupied the subsequent three locations with 16.5 %, 12 % and 10.5 % of the market share, respectively.
Whereas Apple didn’t seem within the first 5 positions in shipments, it exceeded the mark of ten million entries for the primary time in a calendar 12 months, main the class.
