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Whereas a lot is understood concerning the hashish markets in Europe, the USA and Canada, the actual money cows may very well be present in rising areas. In an unique dialogue with Benzinga Hashish. John Martinezhead of Curaleaf Worldwide Holdings explored strategic enlargement into Australia, New Zealand and Israel and the potential of those markets.

The Australian market

The Australian market is a key focus for Curaleaf. Martinez factors out that the Australian hashish market is twice the scale of Germany, which already boasts greater than half one million sufferers. “Australia is a really enticing market. Not many individuals understand that the Australian market is twice the scale of the German market right this moment,” stated Martinez. “We imagine there are greater than 500,000 sufferers in Australia, which is a major quantity in comparison with Germany's 200,000 sufferers.”

Curaleaf's acquisition of Northern Inexperienced Canada (NGC) was instrumental in facilitating its enterprise operations in Australia. “Curaleaf, by means of the acquisition of NGC, is already doing appreciable enterprise in Australia,” defined Martinez. This acquisition permits us to leverage NGC's established infrastructure and experience to penetrate the Australian market successfully.

One of many important benefits of the Australian market is the regulatory surroundings, which is extra permissive in comparison with Europe. “The profit with Australia is that they’ve opened up the ecosystem for clinics and telemedicine firms, making it simpler for medical doctors to be educated and on board to prescribe hashish. This enables for fast enlargement and decrease prices for sufferers.”

The regulatory framework in Australia permits for a wider vary of hashish merchandise, together with edibles and vape merchandise, which are sometimes restricted in European markets.

“In Australia, you might be very artistic when it comes to creating new merchandise, as a result of the rules enable totally different kind elements,” Martinez advised Benzinga. “We're beginning to see operators enter the market with edibles and vape merchandise, which is one thing we're monitoring carefully.”

New Zealand and Israel

Along with Australia, Curaleaf can be increasing its presence in New Zealand and Israel. “Curaleaf Worldwide is not only a European enterprise. We at the moment are in Australia, New Zealand and Israel,” stated Martinez. These markets, though smaller than Australia, nonetheless supply substantial alternatives for progress.

In New Zealand, the regulatory surroundings can be favorable, permitting Curaleaf to discover totally different product choices. “New Zealand has particular monographs and necessities, akin to permitting solely a restricted variety of authorised pesticides, however we already adjust to these requirements,” defined Martinez. This compliance ensures that Curaleaf can successfully navigate the regulatory panorama and meet market calls for.

and there may be extra to

https://www.benzinga.com/markets/hashish/24/06/39256772/beyond-europe-and-north-america-curaleaf-ceo-on-cannabis-markets-in-australia-new-zealand-and- is?utm_medium=e mail&_hsmi=89503937&utm_content=89503937&utm_source=hs_email

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