Huge issues occur Honey Pot, a female care model. Monday, the Publicly traded holding firm Compass Diversified has introduced that it’ll take a majority stake within the firm.
The deal is price $380 million and is anticipated to shut in February, Enterprise of Trend reported.
The model was created and based by Beatrice Dixon and her brother Simon Grey in 2012. It has turn into identified for the usage of plant-derived supplies in its female care merchandise, together with tampons, pads, and washes female, which have been created with out fragrances or parabens. Honey Pot was first bought at Entire Meals earlier than the model's merchandise landed on the cabinets of greater than 33,000 stores, together with Goal, Walmart and drugstores.
Dixon will stay with the model as its CEO and Chief Innovation Officer. As for the prevailing management workforce, however now with a “important minority share” within the firm, in accordance with Compass, the outlet stated.
Final yr, The Honey Pot noticed $121 million in product sales, in accordance with Compass, including that the model has a home penetration of 4.5 p.c. In response to Nielsen, The Honey Pot is the fifth largest female care model.
“We intend to double down on our areas of experience as a model, additional increasing the scope of non-public care with progressive, better-for-you merchandise,” stated Dixon.
