Since its inception in 1976, Decathlon has believed within the energy of sport to make folks happier and more healthy. The model's “North Star” venture outlines a long-term purpose of making a optimistic affect on the world by accelerating its mission. “Now greater than ever, the world wants sport. It has a unifying energy, and it may well enhance bodily and psychological well being. At Decathlon, we wish to have a higher optimistic affect on folks, society and the planet Shifting Folks By the Wonders. of Sport. I'm proud to work in direction of the North Star – our guiding mild and ambition – with our teammates. It's been unimaginable to see our various neighborhood come collectively to have a good time what makes us particular : permits everybody to follow sport on their very own phrases,” ​​mentioned Barbara Martin Coppola, CEO of Decathlon.
Decathlon's new model id displays its ambition and dedication to sustainability. With a simplified model portfolio and a deal with innovation, Decathlon goals to revolutionize the sports activities trade, selling inclusivity and environmental stewardship.
Picture credit score: Decathlon
