Final evening, within the coronary heart of West Hollywood on the intersection of Dior Avenue and Dior Terrace, Dior Magnificence introduced its newest pop-up to rejoice the brand new Miss Dior Perfume created by Francis Kurkdijan, Inventive Director of Dior Perfumes.
Referred to as Miss Dior Avenue, the pop-up provides a transportive expertise to a universe just like a Nineteen Sixties metropolis avenue. It boasts a Parfumerie, Cinema, and Flowers, all imbued with Miss Dior's iconic pink. Life right here is idyllic. Friends loosen up on the cafe with a cup of ice cream, writing postcards to their family members, which they then submit in a Dior mailbox. Some go to the Perfumery for a crash course within the historical past of Miss Dior. Others go to the cinema, the place the newest marketing campaign with Natalie Portman (the face of Miss Dior since 2011) performs on the massive display screen. “Do you’ve gotten popcorn?” joked a partygoer on the ticket sales space, solely to obtain a pretend film ticket and a fairly pink popcorn field stuffed with saltwater taffy that appeared to look out of skinny air.
Maggie Rogers, Banks, Alexandra Shipp, Lucy Hale, Antonia Gentry, Sophie Thatcher, Laura Condor, Beatrice Granno and others had been current. Angelenos had been actually excited to be exterior regardless of the rain exterior. “That is my first Dior occasion, so I'm very excited,” mentioned Beatrice Granno, identified for her function in The White Lotus. Maggie Rogers shared the thrill. “So completely happy to be out of in Los Angeles,” Rogers mentioned from a quaint white bench exterior the Parfumeria. “I'm excited to be right here with Dior to rejoice their new fragrance, and actually excited to see Banks. We've been across the New York scene for a very long time, and I’ve a lot respect for her. I'm actually excited to see her play.”
Shortly after, Banks took the stage for a efficiency that included a touch at her upcoming album and acoustic renditions of fan favorites like “Beggin For Thread.” “It's so lovely,” Banks mentioned of the room. “I got here right here first for a sound. It was so enjoyable to find the little cafe, the flower store… it's nice.”
Miss Dior Parfum, Christian Dior's first perfume, was launched in 1947. It captured the spirit of pleasure and hope of the post-war period, inspiring Dior's muse and sister, Catherine Dior, who was a battle of Resistance throughout the Second World Struggle. With a nod to the '60s and linked to the primary Miss Dior ready-to-wear line launched by Marc Bohan in 1967, Dior Avenue embodies the optimistic spirit of Lala Land of yesteryear – it's a dream world within the Los Angeles dream.
Because the night wore on and visitors ventured into the wet evening, they had been escorted to their automobiles with umbrellas, every clutching Miss Dior branded tote baggage stuffed with contemporary flowers and the newest perfume, a memento of beautiful pink world that Dior had created. for the evening The Pop-up might be open to the general public from March 8 to March 10 by appointment.
