To reinforce the launch of its new Each day 50 SPF line with hybrid formulation, Solar Bum remodeled a New York Metropolis bodega into the Good Days Each day Bodega. On the pop-up storefront, guests are invited to get personalised skincare and solar care consultations, and shake up their routines with the assistance of the model's newly appointed Disruption Affiliate.
On the subject of disrupting on a regular basis life, Solar Bum additionally created a Spotify playlist “Disruptlist”.
The Solar Bum Each day 50 SPF vary features a clear gel sunscreen that gives a matte end and doubles as a primer, and lightweight, watery lotions to guard and hydrate the face and physique. “Chasing these good days shouldn't be a problem,” says Riley Hess, Government Advertising Director of Solar Bum, “It needs to be as straightforward as making use of your favourite moisturizer, or swinging by your native bodega for a espresso and a bagel. Our bodega is a glimpse into every part you will get into by disrupting your each day routine with a little bit Solar Bum.”
