- Monday's Elite Eight matchups drew a document for betting on ladies's sports activities.
- FanDuel tells CNBC that the Louisiana State College vs. Iowa recreation was its greatest betting occasion of all time for ladies's sports activities.
- The betting document comes as ladies's sport has reached an inflection level.
Monday night time's celebrity ladies's faculty basketball matchups drew extra than simply viewers — the video games additionally set new sports activities betting data.
FanDuel tells CNBC that the Louisiana State College vs. Iowa recreation was its greatest betting occasion of all time for ladies's sports activities.
The betting document comes as ladies's sport has reached an inflection level, reaching an even bigger viewers and sparking extra curiosity than ever with the rise of once-in-a-lifetime celebrity expertise reminiscent of Caitlin Clark and the rise in rankings of ladies's sports activities franchises.
ESPN says women's Sweet 16 spectators it was essentially the most watched on document, up 96% from final 12 months. Spectators unfold within the sports activities books with document exercise in ladies's sports activities. Nevertheless, with solely 26% of bettors being ladies, based on the American Gaming Affiliation, sports activities books see a large alternative.
Monday's LSU-Iowa recreation featured a heated rematch between two storied franchises, family names Caitlin Clark and Angel Reese, plus teaching legend Kim Mulkey, whose management model has captured current headlines. All that mixed made it the No. 1 betting occasion on Monday, forward of all video games within the Nationwide Basketball Affiliation, Main League Baseball and the Nationwide Hockey League, FanDuel stated. The sport earned a 28% improve in deal with over the 2023 Girls's Nationwide Championship recreation.
The later matchup between the College of Connecticut and the College of Southern California was the third highest of the day for the sportsbook, as followers noticed star Paige Bueckers rating 28 factors and seize 10 rebounds within the UConn's 80-73 win.
“We've seen unbelievable progress in betting on ladies's sports activities as followers present unprecedented curiosity, and we sit up for seeing how followers have interaction through the Remaining 4,” stated Karol Corcoran, senior vice chairman and normal supervisor of FanDuel Sportsbook, in an electronic mail. .
DraftKings says ladies's basketball additionally dominated its sports activities Monday night time. The ladies's basketball video games had been their first two occasions final night time, earlier than every MLB and NBA recreation, a spokesperson informed CNBC.
The sportsbook stated from a deal with perspective, the video games had been on par with many NFL video games from final season.
BetMGM additionally had a giant night time, saying the Iowa-LSU matchup was their most-betted ladies's basketball recreation ever.
“It was a particular night time for the sport and for the sportsbook as we noticed document holders in each pre-match and dwell in-play motion,” stated Seamus Magee, business director at BetMGM.
Looking forward to the ladies's Remaining 4, FanDuel says Iowa is a 2.5-point favourite over UConn and South Carolina is an 11.5-point favourite over NC State because the Wolfpack go for an upset.
