Pernod Ricard has expanded its zero-alcohol portfolio by introducing Beefeater 0.0%. This modern providing retains the essence of the well-known Beefeater London Dry Gin recipe whereas eradicating the alcohol content material, providing a particular style with out the intoxicating results. Initially launched in Spain, Beefeater 0.0% strengthens the present Beefeater vary appropriate for followers of low or no alcohol drinks.
The event aligns with Pernod Ricard's dedication to innovation, exemplified by its devoted manufacturing line in Thuir, France, centered on non-alcoholic drinks, analysis and improvement.
“Beefeater 0.0% is our first zero-alcohol expression, which captures the power of our timeless London basic, however with out the alcohol,” mentioned Murielle Dessenis, international VP of gins advertising at The Absolut Group, an organization below Pernod Ricard. “We’re proud to introduce an elevated choice to the alcohol-free class, eliminating the necessity for customers to compromise or miss out.”
Picture credit score: Pernod Ricard
